Track the value of your website
Google Analytics allow you to look behind the scenes and understand the true performance of your website. We can help you to get the most out of this valuable tool. We’ve installed Google Analytics for clients in Napier, Hastings, Hawke’s Bay and across NZ to help them keep track of what’s working in their digital marketing strategy.
Monitor your website
Once you have a website it’s easy to imagine that the job is done. At Trafik we believe it’s important to continuously monitor your website’s analytics so you can get the most out of its performance.
Google Analytics comes as standard with every website that Trafik builds. We provide this valuable tool because it allows you to track and monitor customer activity on your website. The information provided by this tool can give you the insight you need to optimise your content and maximise the opportunity to convert leads into customers.
If your business relies on leads to generate revenue, knowing where they come from is vitally important. Google Analytics allows you to monitor the success of activity such as email marketing, Google Ads, social media and more.
Once you understand where your most effective leads are coming from, it’s easy to work out where to prioritise your digital marketing budget.
Once potential customers arrive on your website it’s important to track how they act. This can help you to order to understand why they do or don’t make a purchase or make contact with your business.
Google Analytics provides key metrics like bounce rates, pages per session and average session duration. This can help you to understand what content works and where more attention is required. Some areas of your website may be particularly effective at getting people to make a purchase. Other areas may be less successful, and require content or structural changes.
Understanding where your customers are browsing your website can help you to make your content and website design more effective. Google Analytics also includes information on what device your audience is using when they visit your website.
At Trafik, we work in partnership with your business to deliver results. Google Analytics is a valuable tool that allows us to understand the effectiveness of your existing website and identify opportunities for improvement.
Take a look at our case studies to explore examples of how Google Analytics could help your business. If you would like to add Google Analytics to your website or you would like help understanding how to use Google Analytics: contact our team today.
“Our website is very successful, and we’re proud of the results.”
Irene Bennetts | Admin Army